[ ABOUT ]
Greetings! I am Betty Shonts. I was born and raised in New Jersey and moved to Tennessee in 1991. Today I live in Hendersonville with my wonderful husband, two children and three dogs.
I've been a graphic designer since 1997.
I have designed for corporate, retail, non-profit, and service industries on local, regional and national scales.
Working at a sign shop - large format work.
While most of my work is freelance and print design, I did work at Award Signs - a local sign shop - for around a year and a half, ending with COVID quarantine. The owner had planned to retire eventually, so COVID helped convince him to finally do so, and he closed the shop. I did vinyl graphics, large format printing, monument design, channel letters, and exterior and interior wayfinding. I do enjoy seeing the signs I designed and helped build all over the town.
I was the Art Director for S.W.A.T. Magazine for almost 10 years.
That's a long run. This was the second nationally-distributed magazine I designed from cover to cover. The entire staff worked from their own offices in different states, something quite rare for the industry. I designed all the layouts and covers, occasionally designed ads for clients, and designed other materials for the publication: ads, web banners, t-shirt designs, trade show booths, etc. SWAT Magazine eventually suffered the demise of many print publications.
I was the Art Director for Concealed Carry Magazine for almost 5 years.
Another great run. This was the third magazine I designed from cover to cover. CCM is an 8x/year publication, distributed nationally, and has been in publication since 2003. I designed all the layouts and cover. I also designed marketing materials, web ads, DVD packages and special reports. Unfortunately, my time came to an end when the company corporatized and brought all their jobs in-house, terminating all remote workers.
And I've been a production designer.
Day Communications in Nashville publishes Nashville, Rutherford, Williamson and Sumner Parent, The Baby Guide, The Private School Directory and The Family Manual. This is an extremely fast-paced, hectic work environment. I designed logos and a high volume of advertisements for clients every month, as well as flyers, billboards, banners and other promotional materials for the company. After eight years, I left to become full-time freelance so my husband and I could start a family. Day Communications is still in successful operation.
My first magazine was short-lived.
DayCom Media in Nashville, TN published dig magazine. dig focused on music, fashion, sports, gear and other issues relevant to teens and young adults. It was distributed nationwide six times a year through the Journeys retail stores (owned by Genesco Corp.). As art director of dig, I created all the layouts for the magazine and directed photo shoots. Some clients I designed ads for were Dr. Martens, Artemis Records, Birkenstock and Immortal Records. dig was canceled after two years by Genesco in favor of their own print catalog.
Silk-screening, for a while.
TN Advertising and Printing Specialties was a silk screening business/factory which produced custom artwork on foam can coolers, mugs, frisbees and other three-dimensional, non-paper surfaces. I created artwork or manipulated clients’ art to be used on the product. Both direct transfer and heat transfer processes were used. This company is no longer in business. •